TOBACCOFREE/News Releases for March 2008

NRT Press Release
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FOR IMMEDIATE RELEASE
March 26, 2008

Contact: Pam Schultetus, (850) 668-2222,
media@tobaccofreeflorida.com

IT'S QUITTIN' TIME IN FLORIDA: DEPARTMENT OF HEALTH PROVIDES FREE NICOTINE REPLACEMENT THERAPY TO FLORIDIANS

The state of Florida is investing in the health of its citizens by offering free nicotine replacement therapies (NRTs) to smokers. Funded as part of the Tobacco Free Florida Campaign, NRTs such as nicotine patches, gum, and lozenges are available by calling the toll-free, statewide smoking cessation telephone counseling hotline -- Quitline (1-877-U-CAN NOW). In addition, free confidential...

Campaign Launch Release
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FOR IMMEDIATE RELEASE
March 17, 2008

$17 MILLION TOBACCO FREE FLORIDA CAMPAIGN IGNITES STATEWIDE

The Department of Health has launched a $17 million statewide social marketing and public relations anti-tobacco campaign - the largest in a decade. The multi-faceted Tobacco Free Florida campaign showcases print, television, radio and online advertising; and features cutting edge interactive platforms, community events, educational outreach and branded programs. Partnerships with renowned brands are expanding the vast reach and impact of this vital campaign to combat the pervasive problem of tobacco use in the Sunshine State where each year, more than 28,000 Floridians...