TOBACCOFREE/News Releases for March 2008

Youth Initiatives
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FOR IMMEDIATE RELEASE
April 1, 2008

Contact: Pam Schultetus, (850) 668-2222,
media@tobaccofreeflorida.com

SUPERHEROES, SCHOOLS AND CYBERSPACE UNITE TO PREVENT TOBACCO USE AMONG FLORIDA YOUTH

The Tobacco Free Florida Campaign is aggressively targeting the approximately 1.5 million youth ages 11 to 17 with the campaign's cigarette and smokeless tobacco prevention message. The campaign's comprehensive approach includes youth-focused ads, in-school PSAs, a custom limited edition JUSTICE LEAGUE comic book, and online initiatives such as downloadable Smoke-Free Songs, campaign sites on Facebook and MySpace and a...

NRT Press Release
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FOR IMMEDIATE RELEASE
March 26, 2008

Contact: Pam Schultetus, (850) 668-2222,
media@tobaccofreeflorida.com

IT'S QUITTIN' TIME IN FLORIDA: DEPARTMENT OF HEALTH PROVIDES FREE NICOTINE REPLACEMENT THERAPY TO FLORIDIANS

The state of Florida is investing in the health of its citizens by offering free nicotine replacement therapies (NRTs) to smokers. Funded as part of the Tobacco Free Florida Campaign, NRTs such as nicotine patches, gum, and lozenges are available by calling the toll-free, statewide smoking cessation telephone counseling hotline -- Quitline (1-877-U-CAN NOW). In addition, free confidential...

Campaign Launch Release
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FOR IMMEDIATE RELEASE
March 17, 2008

$17 MILLION TOBACCO FREE FLORIDA CAMPAIGN IGNITES STATEWIDE

The Department of Health has launched a $17 million statewide social marketing and public relations anti-tobacco campaign - the largest in a decade. The multi-faceted Tobacco Free Florida campaign showcases print, television, radio and online advertising; and features cutting edge interactive platforms, community events, educational outreach and branded programs. Partnerships with renowned brands are expanding the vast reach and impact of this vital campaign to combat the pervasive problem of tobacco use in the Sunshine State where each year, more than 28,000 Floridians...